Unsettling partition: literature, gender, memory. ^ "Made in India: Biscuit manufacturer".^ "Parle-G world's No 1 selling biscuit: Nielsen".The Indian superhero Shaktimaan also endorsed the brand in the 1990s.
#Parle g biscuit tv
The first TV commercial for Parle-G was made in 1982.
By 2016, smaller 56.4-gram packs were being sold as eight for one dollar at Indian grocers in the United States. A more common 65-gram "snack pack" is sold for as low as 15 cents (5 INR) at Indian grocers, and 40 cents at major retailers. Outside India, it is sold for 99 cents for a 418 gram pack as of 2012. The low price is another important factor in Parle-G's popularity. The Brand Trust Report ranked Parle-G as the 42nd most trusted brand of India in 2014. Īs of January 2013, Parle-G's strong distribution network covered over 6 million retail stores in India. Key factor to the success is that India is the world’s leading market for biscuits, moving past some of the biggest markets in the world – the US, Mexico, China, Italy and Spain. In fact, Parle G has topped other leading brands such as Kraft’s Oreo, Mexico’s Gamesa and Wal-Mart’s private labels. In 2011, Nielsen, a market research company, published a report stating that Parle G has consolidated its position as the world’s largest selling biscuit brand. The change in materials was promoted with advertisements showing a Parle-G packet placed into a fish tank.
The modern packaging retains its traditional design. Parle-G has recently become available in plastic wrapping.
(an illustration by Everest creative Maganlal Daiya back in the 1960s). For decades, the product was instantly recognized by its iconic white and yellow wax paper wrapper. Primarily eaten as a tea-time snack, Parle-G is one of the oldest brand names in India. In 2013, Parle-G became India's first FMCG brand to cross the ₹5,000 crore mark in retail sales. The "G" in the name Parle-G originally stood for " Glucose", though a later brand slogan also stated "G for Genius". Parle-G biscuits were earlier called 'Parle Gluco' Biscuits until the 1980s.
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